Our market research services can lead to companies saving around 40-45% in their costs. We follow the SOP mentioned below for a thorough market research:

  • First define any present problems, and research what is actually required
  • A research plan is then developed
  • Information is collected
  • The information is analysed
  •  All findings are then submitted to the client

Aids we use:

  • Tools mentioned in SPSS for data analytics
  • A questionnaire design which is based on a research objectives study
  • Power Point reporting presentation
  • Research programmes which are web based, desk and secondary
  • Online data programming collection – CAWI and CATI
  • Processing and Coding of data – with simple tools like MS Excel and packages such as SAS and SPSS.

Outsourcing services on offer from LightTangent includes:

Collection of Data:

  • Email surveys
  • Telephone surveys
  • Secondary data collection
  • Web surveys including design, development and hosting

Analysis of Data:

  • Weighting
  • Statistical analysis by using standard packages
  • Significance testing
  • Cross tabulation
  • Regression and correlation
  • Conjoint analysis