Media monitoring is as important as media exposure. Just building up a corporate identity is not an end in itself. Companies need to track their media exposure and business efforts through an in-depth analysis which reveals the quality of the media exposure. LightTangent has efficient and affordable media monitoring services. Through print publications, TV news channels, blogs and websites/portals our team of experts regularly track and analyse the way in which your business is being portrayed. From such updated reports on your company’s business if the need arises, you can take necessary and quick action.

Media market research covers the following components:

  • Sports
  • News
  • Sponsorships
  • Public Affairs Content
  • Video/Audio news releases
  • Advertising
  • Infomercials and billboards
  • Product Placement
  • Use of copyrighted video/audio

Tracking all the above-mentioned channels is not easy. Besides the advanced media monitoring tools and media contacts required, one would also require excellent tracking and analytical skills. As mentioned above LightTangent have an expert media research team who can conduct such research activities by tracking how your story is being reported by the media.