Email marketing is one of the highest ROI-generating channels for small businesses. One name is very popular in the email marketing space and that is Mailchimp. It has over 11 million global users, Mailchimp has revolutionized the email marketing requirements of small businesses and has gone beyond through email, automation, and smart analytics.
What is Mailchimp?
Mailchimp, an Intuit company, is an email marketing platform. Since its inception in 2001, the company has gone beyond email marketing and has ventured into marketing automation for businesses. Following Intuit’s acquisition in 2021, Mailchimp places data-backed recommendations at the heart of marketing, enabling the discovery and engagement of customers across email, social media, landing pages, and advertising—automatically and with the power of AI.
5 reasons why Mailchimp is so popular?
Here’s why Mailchimp remains a favourite for small businesses:
- ✅ User-friendly Interface: No tech expertise needed to get started
- ✅ Generous Free Plan: Great value for businesses starting out
- ✅ Drag-and-Drop Builder: Easily create beautiful, responsive emails
- ✅ Integration-Friendly: Works seamlessly with Shopify, WordPress, Stripe, and more
- ✅ Marketing Automation: Set up journeys based on user behavior
Mailchimp for small businesses is a boon as it combines functionality with flexibility, helping small businesses do more with less.
Features – Mailchimp for Small Business
| Feature | Description |
| Email Campaign Builder | Create, design, and send professional emails easily |
| Customer Journey Builder | Automate email sequences based on triggers and actions |
| Audience Management | Segment and personalize communication to different customer types |
| Landing Pages | Create high-converting landing pages for lead generation |
| Analytics & Reporting | Track opens, clicks, conversions, and audience behavior |
| A/B Testing | Test subject lines, content, and send times to optimize performance |
| E-commerce Integration | Sync with Shopify, WooCommerce, and BigCommerce |
| Mobile App | Manage campaigns and view stats on the go |
Plans – Mailchimp for Small Business
Mailchimp offers multiple plans tailored to different stages of your business growth:
- Free Plan: Perfect for startups and solo entrepreneurs
- Essentials Plan: Adds A/B testing, custom branding, and more templates
- Standard Plan: Includes advanced automations, retargeting ads, and dynamic content
- Premium Plan: Built for scaling businesses with large contact lists and advanced analytics
Pricing – Mailchimp for Small Business (as of 2025)
| Plan | Monthly Price | Contact Limit | Best For |
| Free | $0 | Up to 500 contacts | Beginners and new small businesses |
| Essentials | Starting at $13 | Based on tier | Businesses needing more templates |
| Standard | Starting at $20 | Based on tier | Advanced email and automation needs |
| Premium | Starting at $350 | 10,000+ contacts | Large small businesses or agencies |
Tip – Always check Mailchimp’s official pricing page for real-time updates.
How to Set Up Mailchimp for Small Business
Setting up Mailchimp is simple:
- Create an Account: Sign up at Mailchimp.com
- Set Up Your Audience: Import your contacts or build your list using forms
- Design Your First Campaign: Use templates or the drag-and-drop editor
- Set Up Automation: Automate welcome emails or post-purchase flows
- Launch and Analyze: Hit send and track your performance
No coding or marketing degree required—just a clear message and some creativity.
Is Mailchimp Secure?
Yes, Mailchimp takes security seriously. It is GDPR-compliant and uses:
- 🔐 Two-factor authentication (2FA)
- 🔒 Data encryption
- 🛡️ 24/7 monitoring and fraud prevention systems
They also offer custom roles and permissions to ensure data is accessible only to the right team members.
Customer Support – Mailchimp for Small Business
Mailchimp offers multiple support channels:
- Free Plan: Email support for the first 30 days
- Essentials & Above: 24/7 email and live chat support
- Premium Plan: Phone support and dedicated onboarding
Additionally, their Knowledge Base, community forums, and video tutorials make self-learning easy and effective.
Conclusion – MailChimp for small business
For small businesses looking to build lasting customer relationships, Mailchimp is more than just an email tool—it’s a full-fledged marketing assistant. From campaign creation to performance tracking, it offers everything needed to grow your brand on a budget.
Whether you’re a solopreneur or a small business team, Mailchimp’s scalability, simplicity, and smart features make it an attractive inclusion in your digital marketing toolkit. Review the free option of Mailchimp and, based on your business position, decide the next steps. Before you invest in Mailchimp, review the other competitors’ tools.