Email marketing is how businesses send people emails to share updates, promote products, or offer deals. It helps them stay connected with customers, build relationships, and encourage people to buy or stay interested in their offer.
Here are the 7 step-by-step processes of email marketing –
- The Foundation: Building Your List
• Imagine: A friendly shopkeeper collecting names and contact details from visitors who willingly share them.
• Key Idea: These are your email subscribers who have opted in to receive your emails. - The Blueprint: Planning the Message
• Imagine: A writer at a desk designing a message that’s helpful, exciting, or informative.
• Key Idea: Decide what to share—like a new product, sale, or tips your audience will love. - The Toolbox: Creating the Email
• Imagine: A painter with a blank canvas choosing colors, words, and images to make it look amazing.
• Key Idea: Use email marketing tools to design the email layout and make it visually appealing. - The Delivery Van: Sending the Email
• Imagine: A fleet of delivery vans, each carrying your email to different homes (inboxes).
• Key Idea: Hit “send,” and your email is delivered to your subscribers instantly. - The Recipient: Opening the Email
• Imagine: People opening their mailbox, reading your letter, and deciding what to do next.
• Key Idea: A catchy subject line and useful content make them want to open and read. - The Action: Taking the Next Step
• Imagine: A clear sign pointing them toward something—like a shop, website, or coupon.
• Key Idea: Include links or buttons that guide them to take action (e.g., buy, sign up, or learn more). - The Feedback Loop: Checking Results
• Imagine: A dashboard with gauges showing how many people opened, clicked, or responded to your email.
• Key Idea: Analyze the results to improve future emails and understand your audience better.
This journey shows how email marketing moves from planning to connecting with your audience and learning from their reactions. It’s like building a relationship one email at a time.