Email marketing is a highly underutilized marketing tool. Small businesses can send their messages to a large group in a short amount of time, for free. A bulk email service is one key requirement for small businesses. As the name suggests, a bulk email service means sending emails in bulk, meaning you can send one email to many customers.
We will cover this in 6 parts, which are as follows:
- Why do small businesses need bulk email service?
- What should small businesses look for in a bulk email service?
- Top 15 bulk email service providers
- How do you set up a bulk email service?
- When should small businesses use a bulk email service?
- Challenges of bulk email service
In this article, we will cover the 1st two points, and the remaining 4 we will cover in other articles.
Let’s deep dive—
Why do small businesses need bulk email service?
Customers are key to every business, and email marketing is one of the marketing strategies to engage with customers. Bulk email service is needed by every business that uses email as a channel for marketing. They help you send emails easily and make sure they reach your audience. For small businesses, it becomes more critical due to low manpower, and small businesses always try to do more with less as they do not have the luxury of hiring personnel to manage emails.
Here are 3 key reasons why small businesses need bulk email service.
Communicate with new prospective customers—
Engage with a weekly email newsletter, a promotional email, or an update on a new product or service you offer.
Engage existing customers and retain them—
Reach out to existing customers weekly with your weekly email newsletter. Update on a new product or service you offer that they may be interested in. Wish them on their birthdays and anniversaries.
Brand recall and build relationships—
Either your prospective customers or your existing customers, it is important that they recall your brand. One of the best ways is to send weekly emails and update them on your new product or service, which they may be interested in. Even if they are not interested, an email in their inbox helps them to remind you. Imagine a scenario where you are sending emails for emergency car breakdown service, and one day in the middle of nowhere, your prospective customer’s car breaks down. Due to these weekly emails, your prospective customer quickly remembers you and calls you for a service. That’s brand recall and ultimately new business.
What should you look for in a bulk email service?
Many companies provide bulk email services, and a common question is how to identify the best with competitive pricing and great service. Here is a list of the top 10 companies that provide bulk email service; you can choose one based on your requirements. Before you finalize a bulk email service provider, look at these four features.
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- Ease of use: Considering small businesses do not have the luxury of time to experiment and learn, the bulk email service should be easy to use and not require a lot of learning to use the service.
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- Segmentation: Bulk email service should have an option to segment audiences so that email can be shared with the segmented audience.
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- Automation: The more automation options are provided by the bulk email service provider, the more beneficial it is for small businesses. The bulk email service provider should provide solutions to automate and streamline the email sequencing processes.
- Deliverability: A basic function, however, definitely critical, where the email reaches the target audience’s inboxes.