What is Email Marketing?
Emails are an essential part of a Digital Marketing Campaign. Email marketing is a way businesses send emails to people to share updates, promote products, or offer deals. It helps them stay connected with customers, build relationships, and encourage people to buy or remain interested in what they offer.
Why Email Marketing?
- Cost – Cheapest form of Direct Marketing
- Direct – You can directly inform the customer what you are expecting
- Loyalty – When you give value to customers, you create a list of customers.
Why do customers subscribe to your email?
- Additional Value
- Community
- Loyalty Benefits
- Online events
- Updates
Types of Emails
Automatic emails – Also called trigger emails, you can create a list of automated emails. The number of emails will differ from business to business. A real estate may go for 6 months. It has to be customized based on the customer’s journey.
Promotional emails – Emails are sent to promote a product or service.
Content emails – Emails which has articles and news. The objective is to share information with the audience or educate them.
Partner emails – Usually 2 persons/firms come together and one promotes the product/services of another person/firm.
Confirmation emails – Order confirmation of the product sold or service request confirmation.
Abandonment Emails – Sent to people who logged out and didn’t make the purchase, they added the item to the cart but didn’t buy.
Reminder Emails – Reminder Letter to enroll for an event, reminder for all the upcoming classes
Reactivation emails – Engage the Subscriber who left.
Promotional emails – 1 letter at the beginning, 1 at the end who didn’t open your letter.
Content Emails – The targeted audience shares free content, they share useful information
Partner Emails – Collaboration – Offers for the partner
