Sending bulk emails is one of the cheapest and most effective marketing options available for small businesses. Whichever bulk email service provider you select, the process of sending bulk emails is quite similar. As a small business owner, you can manage the activities yourself or hire a digital agency that can help you.
Here are the six steps to follow to use a bulk email service. —
Choose a bulk email service provider:
To be efficient and effective, a small business needs the help of a bulk email service provider to send bulk emails. Here is a list of the top 15 email service providers for your reference. Review them and select one based on your need, budget, and business reviews.
Create an account and import the email list:
Once you have finalized a bulk email service, create an account and import your contact list of potential customers and prospective customers.
Customer segmentation:
Categorize your customers and prospective customers into segments so that you can send the targeted emails to the respective audience.
Design your email:
Bulk email service providers do have various email templates that can be used to create visually appealing and attractive emails with content, images, and calls to action. Customize the content and select images as per your business brand.
Email Automation Set up and test:
Create email automation sequences so that you can schedule email triggers on a schedule and automated responses to a website visitor. Post setup, test it to ensure email visual quality and email delivery.
Monitoring and Tracking:
Identify key metrics for your business, monitor the performance, and track and make necessary adjustments based on the findings.