Unlock the power of SEO to grow your brand and attract the right audience. This learning hub is designed to help you understand and apply modern SEO, Local SEO, and Generative Engine Optimization (GEO) so you can build visibility, generate leads, and drive real results.
We offer curated courses that dive deep into the core pillars of digital marketing strategy, SEO, Local SEO, and GEO. You will learn how to plan and execute data-driven campaigns, rank higher on Google, dominate local searches, and become visible to large language models (LLMs) that power AI search and answer engines.
All of this can be learned from the comfort of your home, at your own pace.
Who Is This For?
This Learn SEO hub is ideal for anyone who wants to build a strong foundation in search and generative visibility.
- Students and beginners exploring digital marketing and SEO
- Solopreneurs and freelancers who want to attract clients organically
- Marketers and content creators looking to upgrade their SEO and GEO skills
- Business owners and entrepreneurs who want consistent leads without relying only on ads
What You Will Learn
Our courses are structured into clear, practical pillars so you can move from understanding to implementation.
Digital Marketing Strategy Fundamentals
- Understand how SEO fits into the larger digital marketing ecosystem
- Define goals, audience, positioning, and messaging for your brand
- Create a strategic roadmap instead of using one-off tactics
Core SEO (Search Engine Optimization)
- Discover how to find the right keywords your audience is searching for
- Learn on-page SEO fundamentals including titles, meta descriptions, headings, and internal links
- Understand technical SEO basics such as site speed, mobile readiness, crawlability, and indexability
- Build a content strategy that helps your pages rank and convert
Local SEO: Win in Your Area
- Set up and optimize your Google Business Profile
- Appear in local map results for important searches
- Manage reviews and citations to build local trust
- Attract nearby customers searching for services and products near them
GEO: Generative Engine Optimization
Generative Engine Optimization focuses on being visible when users get answers from large language models and AI answer engines instead of traditional search results.
- Understand how AI assistants and LLMs find, read, and reuse content
- Structure your content so it is easy for LLMs to understand and cite
- Build topical authority so your brand is more likely to appear in generative answers
- Position your website to be visible beyond classic search engine results pages
Outcomes You Can Expect
By following these learning paths, you will be able to apply what you learn directly to your website, clients, or business.
- Plan and execute data-driven SEO and Local SEO campaigns
- Improve your rankings on Google for relevant keywords
- Increase your visibility in local searches and map results
- Make your brand and content more discoverable by LLMs and generative engines
- Generate more relevant traffic, leads, and sales in a predictable way
Learn From Anywhere, At Your Own Pace
All lessons are structured for remote learning and self-paced progress. You can learn from home, after work, or alongside your existing business or studies.
- Step by step modules designed for beginners and practitioners
- Practical examples and frameworks you can reuse
- Lessons focused on implementation, not just theory
Ready To Learn SEO, Local SEO, and GEO?
Whether you are just starting or looking to upgrade – Email us – info@lighttangent.com