If you run a clinic, you already know this frustration:
You have a website.
You have a Google Business Profile.
You have reviews.
Yet competitors show up above you for “dermatologist near me” or “skin clinic in [area]”.
Here’s what most clinics don’t realize:
Google is not fully sure your website belongs to your clinic.
And the fix is not more content, not more backlinks.
It’s Local SEO Schema built the right way for medical practices.
What is Local SEO Schema (in simple terms)?
It’s a small piece of code from Schema.org added to your website that tells Google:
- This is a real medical clinic
- This is the exact location
- These are the doctors
- These are the treatments
- This website matches this Google Business Profile
Think of it as a digital identity proof for your clinic.
Why Most Clinic Websites Fail at This
Most clinic sites either:
- Use generic “LocalBusiness” schema (too vague)
- Use only “Organization” (wrong type)
- Don’t connect doctors to the clinic
- Don’t connect the website to the GBP properly
- Miss geo-coordinates and structured hours
So Google sees:
A website with text… but no clear medical entity.
Your competitor, who did this correctly, gets the edge.
What Proper Clinic Schema Tells Google
When done right, Google understands:
This clinic at this address, run by these doctors, offering these treatments, is the same one on Google Maps.
That clarity improves:
- Local rankings
- Knowledge panel trust
- “Near me” visibility
- Map pack performance
The Part Most Agencies Miss (Doctors → Clinic Connection)
For clinics, it’s not enough to mark the business.
You must connect:
Doctor ⇄ Clinic ⇄ Location ⇄ Website ⇄ GBP
Using the medical type and a special property:
"worksFor": {
"@type": "MedicalClinic",
"name": "Your Clinic Name"
}
This is where real local medical SEO strength is built.
Almost no clinic websites have this.
Signs Your Clinic Website Is Missing Proper Schema
- You don’t see “MedicalClinic” detected in Google’s test tools
- Your doctor pages have no structured data
- Your address is written as text, not code
- Your website and GBP feel “disconnected”
- You rely only on reviews to rank locally
Why This Matters for Patient Acquisition
Patients don’t scroll.
They click what Google trusts most.
Schema helps Google trust your clinic faster and rank it more confidently in local results.
This Is Technical. You Shouldn’t Have to Do It.
This isn’t something a receptionist, web designer, or general marketer usually handles correctly.
It requires:
- Medical schema structure
- GBP alignment
- Doctor-to-clinic entity mapping
- Correct placement and testing
That’s where professional Local SEO for clinics comes in.
Want to Know If Your Clinic Website Has This Done Correctly?
We offer a free Clinic Local SEO Schema check.
We’ll tell you:
- What’s missing
- What’s wrong
- What’s stopping Google from fully trusting your clinic website
No jargon. No obligation.
Just clarity.
👉 Call to Action
If you want your clinic to show up stronger for “near me” searches and local map results:
Request your free Local SEO Schema audit today. Email us – info@lighttangent.com
We’ll review your website and Google Business Profile and show you exactly what needs to be fixed to improve your local visibility.