In today’s digital-first world, having a website isn’t optional — it’s essential. For solopreneurs, your website is more than a digital brochure; it’s your 24/7 storefront, your personal brand’s home, and often your primary lead-generation tool. Whether you’re a coach, consultant, freelancer, or creator, your website helps you get discovered, builds trust, and converts visitors into clients — all while you sleep.
But when it comes to building that website, a critical question arises: Should you build it yourself using WordPress, or should you hire an expert? Let’s break this down to help you make the right decision for your business.
What Is WordPress?
WordPress is the world’s most popular content management system (CMS), powering over 40% of all websites on the internet. It’s an open-source platform, which means it’s free to use, highly customizable, and supported by a massive global community.
Besides WordPress, other CMS options include:
- Wix – Known for its drag-and-drop ease of use
- Squarespace – Design-focused with visually stunning templates
- Webflow – Developer-friendly and ideal for custom design
- Shopify – Great for e-commerce businesses
- Joomla and Drupal – More complex, suitable for advanced users
Each has its pros and cons, but WordPress continues to stand out, especially for solopreneurs.
Why WordPress Is Better Than Other CMS Platforms
Here’s why WordPress still wins the CMS race:
1. Flexibility and Control
From blogs to e-commerce stores, WordPress can do it all. You’re not boxed into a one-size-fits-all model like on Wix or Squarespace.
2. Thousands of Plugins and Themes
There are 60,000+ plugins and thousands of themes to help you customize everything — no need to reinvent the wheel.
3. SEO-Friendly
WordPress is inherently SEO-optimized and compatible with powerful plugins like Yoast SEO or RankMath that can help improve your search visibility.
4. Scalability
Starting small? No problem. Planning to grow? WordPress grows with you — from a landing page to a full-blown business site.
5. Ownership & Portability
Unlike platforms like Wix or Squarespace, with WordPress, you own your content and have full control over your hosting and data.
Shall a Solopreneur Build a WordPress Website?
Here’s the upside of doing it yourself:
- Cost-effective: Ideal if your budget is tight.
- Full control: You know your brand best, and you can tweak things anytime.
- Learning opportunity: Understanding your own tech stack can be empowering.
But here’s the caveat: it takes time. Learning WordPress, choosing themes, tweaking layouts, troubleshooting issues, installing plugins, handling mobile responsiveness, and optimizing speed — this isn’t an evening project.
If you have a knack for tech or design and enjoy the DIY route, go ahead. But if it’s slowing you down from launching or growing your actual business, it’s worth considering an alternative.
Shall a Solopreneur Hire an Expert to Build a Website?
Hiring someone to build your site can be a smart investment if:
- You want a professional look from the get-go
- Your time is better spent on your core service/product
- You don’t want to deal with technical details or potential bugs
It doesn’t always have to be a high-end agency or a WordPress guru. Many skilled freelancers or web designers can deliver excellent results if you’re clear about your goals, content, and expectations.
The key is alignment — hire someone who understands what you want and can bring it to life, not necessarily someone with the longest resume.
Final Thoughts: Time Is Money
As a solopreneur, your most valuable asset is time. Every hour you spend tinkering with a WordPress theme is an hour you’re not refining your product, serving your clients, or marketing your offer.
If building your site excites you and fits into your timeline, go for it. But if it drains your energy and delays your progress, hire someone who gets your vision and can execute it.
They don’t have to be the top expert in the field. They just need to understand your expectations and be capable of delivering what you want. That’s a win-win situation.
Need help planning your website or connecting with the right WordPress partner? Let’s chat — your digital presence deserves the same passion you put into your business.
