According to Semrush, Local SEO is the process of optimizing a business’s visibility in unpaid, location-based search results on Google Search, Google Maps, and other search engines.
Local SEO for a Plumber is the go-to strategy, and Google Business Profile (GBP) is the foundation.
4 strategies for Local SEO
Google Business Profile (GBP):
Create a Google Business Profile and update your business information. Ensure that the data is accurate and complete. Select the relevant categories and services that align with your offering. Regularly update posts and photos to signal that you are in business and active.
Local Citations:
If GBP is first, local citations are second as part of the Local SEO strategy. Identify local directories, forums, and groups that are popular across all platforms in your area and ensure that you have consistency of information pertaining to (Name, Address, Phone Number) across all platforms.
Google Reviews:
Request satisfied customers to leave reviews on your GBP. It’s a no-brainer that the majority of people online are looking at reviews before buying a product or availing a service, hence a positive review will attract new customers, and on the other hand, negative reviews will scare away customers.
Hyper Relevant Local Content:
You know the local area, create blog posts, articles, or other content (YouTube shorts, YouTube Reels) that are specific to your local area. As the area of focus is limited to a particular area, creating hyper-relevant content will attract new customers. Create relevant case studies for your area; this will be a boost for your business. Focus on solving specific problems, as general blog posts without original insights carry little weight. Prioritize concrete problem-solving, real experiences, original data, and clear differentiation from competitors.
For Example, if you are a plumber in the Tampa Bay Area, here are a few blogs you can create.
(1) Hard water build-up: Many Tampa Bay neighborhoods, especially Brandon and Clearwater, experience mineral-heavy water that clogs pipes. Aging infrastructure:
(2) Older areas like Ybor City have cast-iron pipes that frequently corrode and leak.
Tools for Local SEO
- Local Falcon
- Local Viking
- Whitespark
For a plumber, local SEO is vital as a plumber operates in a local area. If you haven’t start looking at local seo, do it right away as you will be losing business. A website is not mandatory for local SEO, you can use Google Business Profile Optimization for local seo.