On November 18, 2025, Semrush Holdings, Inc., a Delaware corporation, entered into an Agreement and Plan of Merger with Adobe Inc., also a Delaware corporation. After the merger closes, Semrush will operate as a wholly owned subsidiary of Adobe — a move that has created major conversations across the marketing, SEO, and AI industries.
Why Adobe Bought Semrush
Generative AI has dramatically transformed consumer behavior. According to Adobe Analytics, traffic from generative AI sources to U.S. retail sites increased by 1,200% year-over-year in October — a sign of how LLMs are becoming search and discovery engines.
Adobe aims to create synergy by combining customer experience, analytics, content creation, and search visibility within one ecosystem.
Adobe already leads in customer experience orchestration in the agentic AI era through:
- Adobe Experience Manager (AEM)
- Adobe Analytics
- Adobe Brand Concierge
- Adobe Experience Cloud
With Semrush integrated, Adobe will offer marketers a complete view of how their brands appear across owned channels, traditional search engines, large language models (LLMs), and the wider web.
Source: Adobe
What Semrush Brings to the Table
Brand visibility is becoming more complex as consumers rely on AI platforms like ChatGPT and Google Gemini for answers, recommendations, and purchasing decisions. To stay ahead, brands must invest in GEO (Generative Engine Optimization) along with traditional SEO.
Semrush strengthens Adobe with:
- Over 10 years of SEO expertise
- Advanced GEO capabilities
- Deep keyword, SERP, and content analysis insights
- Tools for competitive research, PPC, content marketing, and social media
- Expertise in remaining visible in AI-generated search results
Semrush recently reported 33% year-over-year ARR growth in its enterprise segment, serving brands like Amazon, JPMorgan Chase, and TikTok.
As AI search becomes the new front door for customers, Semrush helps brands stay discoverable, trusted, and relevant.
What Adobe Executives Said
“Brand visibility is being reshaped by generative AI, and brands that don’t embrace this new opportunity risk losing relevance and revenue.”
— Anil Chakravarthy, President, Adobe Digital Experience Business
“With Semrush, we’re unlocking GEO for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement, and conversions across the ecosystem.”
About Adobe
Adobe is a global leader in creative, digital media, and marketing solutions. Its ecosystem includes:
- Photoshop
- Illustrator
- Premiere Pro
- Acrobat
Its key platforms include:
- Adobe Creative Cloud — design and content creation
- Adobe Document Cloud — document workflows
- Adobe Experience Cloud — marketing, analytics, personalization, and CX
Adobe continues to innovate in digital marketing technology and AI-powered content workflows.
About Semrush
Semrush is a leading all-in-one digital marketing platform used to improve online visibility and optimize marketing strategy. It provides tools for:
- SEO & keyword research
- Competitive analysis
- Content marketing
- PPC management
- Social media monitoring
Known for its accurate insights, robust analytics, and user-friendly interface, Semrush supports marketers and agencies worldwide in achieving consistent digital growth.