Moz is a leading force in the SEO industry, delivering powerful tools and platforms that help marketers enhance visibility, optimize performance, and stay competitive in search results. Now part of Ziff Davis, Moz provides SEO, Local Search, STAT analytics, API, and data intelligence solutions. Their platforms are built on high-quality search data that is both accurate and continuously updated, enabling brands, agencies, and businesses to make confident, data-backed decisions.
Moz was founded in 2004 by Rand Fishkin and Gillian Muessig. It began as SEOmoz, a blog and online community where early SEO practitioners shared research, testing insights, and strategies to navigate the evolving world of search engines. The name “Moz” was inspired by community-driven organizations like DMOZ, Mozilla, and Chefmoz, which symbolized transparency, openness, and collective innovation — values that continue to influence Moz’s philosophy today.
Moz Products
Moz Pro
Moz Pro is the company’s flagship all-in-one SEO platform designed to help users boost rankings, optimize on-page content, understand competitor strategies, and uncover new keyword opportunities. With tools such as Keyword Explorer, Link Explorer, and Site Audits, Moz Pro simplifies complex SEO tasks, making it ideal for businesses, agencies, and marketers who want reliable insights without overwhelming technical barriers.
Moz Local
Moz Local is designed for businesses targeting regional traffic or operating physical locations. It helps manage listing consistency across directories, monitor reviews, and optimize local ranking factors to improve search visibility and customer trust. This makes it especially valuable for local service providers, retail stores, clinics, gyms, and franchises.
STAT
STAT is Moz’s enterprise-grade rank-tracking and SERP intelligence platform. Built for scale and precision, STAT tracks large keyword sets across multiple locations, devices, and SERP features. It is widely used by large brands and agencies that need granular insights into search performance, competitive movement, and fast-changing market trends.
Moz API
The Moz API provides programmatic access to domain authority, backlink data, rankings, and other key search metrics. It is designed for developers, analytics teams, and platforms that require custom dashboards, automation workflows, or large-scale SEO data processing, enabling them to integrate Moz’s data directly into their own systems.
Moz Data
Moz Data focuses on delivering raw, high-quality SEO datasets for enterprise-level research, product development, and advanced analysis. These scalable datasets support forecasting, competitive modelling, and machine learning applications, making Moz Data a strong foundation for organizations that depend on reliable search intelligence.
Free SEO Tools Offered by Moz
Domain Authority Checker
The Domain Authority Checker helps users quickly assess the ranking strength of any website using Moz’s Domain Authority metric. It is often used for competitor benchmarking, backlink evaluation, and understanding how authoritative a site is in search.
Link Explorer
Link Explorer provides a snapshot of a website’s backlink profile, including linking domains, top pages, and anchor text. It is especially useful for discovering link-building opportunities and analyzing the link strategies of competitors.
Keyword Explorer
Keyword Explorer, with limited free searches, helps users discover keyword ideas, estimate search volume, and judge keyword difficulty. It guides content and SEO strategy by highlighting which terms are worth targeting.
Competitive Research
Moz’s competitive research capabilities allow marketers to compare websites on key SEO metrics such as authority and backlinks. These insights help identify gaps, strengths, and opportunities in the competitive landscape.
Brand Authority Checker
The Brand Authority Checker evaluates a brand’s overall influence and visibility across the web. It offers a broader view of brand strength beyond individual rankings, making it useful for reputation and brand-led search analysis.
Local Citation Checker
The Local Citation Checker helps businesses identify citation inconsistencies and missing listings across major directories. It is a valuable tool for improving Local SEO and ensuring that business information is accurate and consistent online.
MozBar Extension
MozBar is a free browser extension that delivers instant SEO metrics while you browse. It displays Domain Authority, Page Authority, on-page elements, and link attributes directly in the browser, making quick SEO evaluations easier.
MozCast
MozCast is a real-time “weather report” for Google’s search algorithm. By tracking daily SERP volatility, it helps SEO professionals stay aware of potential algorithm updates and understand sudden shifts in rankings.
Learnings from Moz
Moz Academy
Moz Academy offers structured SEO training courses that cover fundamentals, keyword research, link building, technical SEO, and advanced strategies. It is ideal for individuals and teams who want formal training, hands-on lessons, and certifications in SEO.
SEO Guides
The SEO guides on Moz provide practical, step-by-step lessons on topics such as website optimization, ranking signals, content strategy, and competitor analysis. They are designed to break down complex SEO concepts into clear, actionable guidance.
Beginner’s Guide to SEO
The Beginner’s Guide to SEO is one of the most popular starting points for learning SEO. It walks readers through the basics of how search engines work, how rankings are determined, and how to build an effective SEO strategy from scratch.
Learn SEO Hub
The Learn SEO hub brings together articles, tutorials, and educational resources on ranking factors, link building, on-page optimization, and analytics. It serves as both a structured learning path and a quick reference library for SEO topics.
Moz Blog
The Moz Blog is updated regularly with industry insights, research, how-to articles, and best practices from SEO experts. It helps marketers stay informed about algorithm updates, new tools, case studies, and evolving search trends.