How to Create Local Business Schema (Beginner’s Guide)

by



Create Local Business Schema

What is Local Business Schema?

Local Business Schema is structured data (JSON-LD code) you add to your website so search engines clearly understand:

  • Who you are
  • Where you are located
  • How to contact you
  • When you are open

It uses vocabulary from Schema.org and is usually added as a small script on your homepage. Think of it like a machine-readable visiting card for Google.

Why Local Business Schema is Required

Without schema, Google reads your address and phone like normal text. With schema, you explicitly tell Google:

“This is a real, physical business at this exact location.”

That clarity helps with:

  • Local rankings
  • Knowledge panel accuracy
  • Trust signals for your business entity
  • Stronger connection to your Google Business Profile

Does Local Business Schema Help Your Google Business Profile?

Yes — directly.

LocalBusiness schema creates a data bridge between:

Website ⇄ Google ⇄ Google Business Profile

When your schema details (NAP, hours, geo, URL) exactly match your GBP, Google gains higher confidence that:

  • This website belongs to this GBP
  • This business is legitimate at this location

That confidence influences local visibility.

Step-by-Step: How to Create Local Business Schema

Step 1 — Collect Your Exact Business Details (from GBP)

  • Business name
  • Address (full)
  • Phone
  • Business hours
  • Website URL
  • GBP map link

Step 2 — Get Your Latitude & Longitude (Geo Coordinates)

Open your location on Google Maps → Right-click the pin → “What’s here?” → Copy the latitude and longitude.

Step 3 — Use This Ready LocalBusiness Schema Template

Email Us - info@lighttangent.com for Local Business Schema Template

Tip: If you are a clinic replace "LocalBusiness" with a more specific type like "MedicalClinic". Here is a separate page on ” Local Schema for Clinics“

Step 4 — Add This to Your Website (Homepage)

In WordPress: Appearance → Theme File Editor → header.php (or use a header/footer plugin). Paste the code before </head>.

Step 5 — Test in Google Rich Results Test

  • Enter your homepage URL
  • Confirm: Detected structured data → LocalBusiness
  • Verify name, address, geo, hours, sameAs

Step 6 — Double-Check with Schema Markup Validator

Search for: "@type": "LocalBusiness"

If found, implementation is correct.

Common Mistakes to Avoid

MistakeWhy it’s wrong
Using “@type”: “Organization”Not treated as a physical local business
Missing geoWeak local signal
Missing sameAs (GBP link)No trust connection
Adding schema only on Contact pageMust be on homepage
NAP not matching GBP exactlyReduces trust

Quick Checklist

  • @type: LocalBusiness
  • name
  • address (full)
  • telephone
  • openingHoursSpecification
  • geo
  • sameAs (GBP)
  • url
  • priceRange

Final Takeaway

Local Business Schema is not optional for local SEO. It’s the technical proof that tells Google:

“This website belongs to this real business at this exact location.”

When aligned perfectly with your Google Business Profile, it becomes a powerful local ranking signal.

Leave a Comment