Local SEO content on LightTangent is created for businesses that depend on location-based discovery and high-intent searches. This category educates readers on how Google Business Profiles, local rankings, reviews, and on-page signals work together to bring in nearby customers who are ready to act. Instead of generic tips, the focus is on diagnosing why a business may not be appearing in local results, why traffic isn’t converting into calls, and what specific improvements can unlock growth. Readers should leave with clarity on whether their local SEO setup is helping or hurting lead generation.
Create Local Business Schema What is Local Business Schema? Local Business Schema is structured data (JSON-LD code) you add to your website so search engines clearly understand: It uses vocabulary from Schema.org and is usually added as a small script on your homepage. Think of it like a machine-readable visiting card for Google. Why Local … Read more
Here is a real case study on a negative Google Business review of a laptop repair center and how the business responded professionally. Negative Google reviews can feel damaging—especially when they are long, emotional, and publicly critical. But the way a business responds to such reviews often matters more than the review itself. The Scenario … Read more
A Real-World Scenario of Google My Business Account Suspended Imagine this. You own a retail store. For months, customers have been finding you through Google Search and Google Maps. Your Google My Business account (now called Google Business Profile) brings calls, walk-ins, and trust. One morning, you open Google and notice something alarming—your business listing … Read more
Google Business Description helps your customers understand what your business offerings are which helps them to reach out to you. Before You Start: Understand These Two Important Aspects What Is Google Business Profile? Google Business Profile is your official business presence on Google Search and Google Maps. If you are new to Google Business Profile, … Read more
Restaurants ( Includes Pubs, Bars) rely heavily on online visibility, customer reviews, menus, and photos. A properly configured Google Business Profile (GBP) can directly impact footfall, reservations, and online orders. Before You Start: Understand These Two Important Aspects on Google Business Profile Before setting up your restaurant’s Google Business Profile, it’s important to understand the … Read more
Service businesses include plumbers, electricians, fitness trainers, cleaners, consultants, and other home-service professionals. If you want local customers to find your services on Google Search and Google Maps, setting up your Google Business Profile (GBP) correctly is essential. Before You Start: Understand These Two Important Aspects on Google Business Profile Before jumping into the setup, … Read more