Google 2025 Core Update

Google 2025 Core Update: What Changed and What Websites Should Do Google has officially completed its 2025 Core Update, continuing its long-term effort to improve how search results are evaluated and ranked. Like all core updates, this update affected websites globally and led to noticeable ranking fluctuations across many industries. This article explains what Google … Read more

Adobe Buys Semrush for $1.9 Billion – Is GenAI the Driving Force?

On November 18, 2025, Semrush Holdings, Inc., a Delaware corporation, entered into an Agreement and Plan of Merger with Adobe Inc., also a Delaware corporation. After the merger closes, Semrush will operate as a wholly owned subsidiary of Adobe — a move that has created major conversations across the marketing, SEO, and AI industries. Why … Read more