Adobe Buys Semrush for $1.9 Billion – Is GenAI the Driving Force?
On November 18, 2025, Semrush Holdings, Inc., a Delaware corporation, entered into an Agreement and Plan of Merger with Adobe Inc., also a Delaware corporation. After the merger closes, Semrush will operate as a wholly owned subsidiary of Adobe — a move that has created major conversations across the marketing, SEO, and AI industries. Why … Read more