In this blog post, we have created a list of questions and answers related to a career in digital marketing. Here we go –
How do I start out my career in digital marketing as a fresher?
A common question but a very important one when one is starting. Every expert was a beginner one day, having said that it’s important for you to understand digital marketing as a whole. Learn a bit about – What is digital marketing?
Dive into this course – Here is the free course by Google – Fundamentals of Digital Marketing. Once you have a fair understanding of digital marketing and the areas of digital marketing, focus on one area and specialize it.
Once you gain decent knowledge, do apply for jobs in the area of specialization, try freelancing jobs or apply for jobs. Gain experience and understand how things work, continue for a year and then take next step based on your interest and opportunities available.
How do I begin my career in digital marketing after a career break?
You come with work experience, which is valuable as you can built on your experience even though it was completely different than digital marketing. Start with the basics – What is Digital Marketing? Refer to this course by Google – Fundamentals of Digital Marketing.
Once you have a fair understanding of digital marketing and the areas of digital marketing, focus on one area and specialize it. Apply for jobs in the area of specialization, try freelancing jobs or apply for jobs. One tip – Utilize your prior experience and show case how you can leverage that in your digital marketing job.
Is it still worth learning about digital marketing in 2025?
Either it is 2025 or 2035, digital marketing is here to stay. One has to upgrade to meet the job requirement. The way digital marketing was in 2015 is different in 2025 with AI’s presence. Learn the basics of digital marketing and specialize and learn how you can use AI in digital marketing. At the end of the day, every business goal is to increase revenue and low cost and if you can partner with them in this journey, you will always remain invaluable.
Is digital marketing a good career choice?
There is a person who studied Finance and currently working in IT. There are many such examples. The point is a career defers from individual to individual; some continue in the same career whereas others change their careers and move into different directions. Coming to career in digital marketing, yes, it is a good career choice provided that you enjoy this as this enjoyment and curiosity will help you scale and do better in your career. Digital Marketing is an umbrella and you can experiment with various areas of digital marketing. With advent of AI, you have to upgrade to stay relevant and look for new opportunities created by AI.
What are the various career opportunities in digital marketing?
- SEO Specialist
- Content Marketer
- Email Marketer
- Social Media Manager
- Web Site Designing
- Affiliate Marketing Manager
- Marketing Automation Specialist
- Graphic Designer
- Video Marketing Specialist
- UX/UI Designer
- Brand Manager
- Growth Hacker / Growth Marketer
- Digital Marketing Strategist
- E-commerce Marketing Specialist
- Community Manager
- Digital PR Specialist