In this blog post, we will understand why digital marketing for wellpreneurs is so critical for their business to grow and succeed. We will delve on Wellness, Wellpreneur, Difference between Solopreneur and Wellpreneur.
What is Wellness?
As per Oxford Learner’s Dictionaries, Wellness is the state of being healthy, especially when you actively try to achieve this. There can be six dimensions of wellness: health, sleep, nutrition, fitness, appearance, and mindfulness.
Who is a Wellpreneur?
A Solopreneur who focuses on wellness is a Wellpreneur. For simplicity, any solopreneur engaged in any of the six dimensions of wellness—health, sleep, nutrition, fitness, appearance, and mindfulness.
Example of Wellpreneur –
- Health Coach
- Nutrition Coach
- Fitness expert
- Yoga Trainer
- Meditation Coach
- Skincare Formulator selling organic brands
- Wellness blogger
- Ayurvedic Specialist
- Reiki Healer
- Life Coach
The above list is not exhaustive; however, if any solopreneur is in the space of wellness in any aspect, they are a Wellpreneur. Every Wellpreneur is a Solopreneur, but every Solopreneur may not be a Wellpreneur, as they are involved in other businesses.
Why Digital Marketing for Wellpreneurs is so important?
As a Wellpreneur, you may not have a big team or budget, but you can still market like a pro. With the right tools and strategy, you can:
- Get noticed online
- Build trust with your audience
- Attract leads
- Make sales
In short, digital marketing for Wellpreneur empowers you to grow your business, one step at a time.
Build a Strong Personal Wellness Brand – Digital Marketing for Wellpreneurs
As a Wellpreneur, building a strong personal wellness brand is key. Aim to become a micro influencer in your area, which will result in followers, and focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Let’s take an example – You are a fitness coach,h and see how you can demonstrate E-E-A-T for your business.
What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)?
Experience – You have worked as a fitness coach, coaching individuals in their fitness journey.
Expertise – It could be a fitness certification that you have acquired, and the expertise you have achieved by being a fitness coach.
Authoritativeness – Based on your experience and expertise, showcase authority that your tips/ways of training matter,s coupled with past results with your customers, you become an authority in the fitness coaching world.
Trustworthiness – One of the most difficult to acquire, but not impossible. With your experience and expertise, by providing them directions and helpful content that works, over a period of time, people will start trusting you.
Create a Wellness-Focused Website – Digital Marketing for Wellpreneurs
A website is your identity. Does a Solopreneur or Small Business Need a Website? As every Wellpreneur is a Solopreneur, the same goes with a Wellpreneur.
Social Media Presence for Wellness Businesses – Digital Marketing for Wellpreneurs
Social Media Presence is key for a wellness business as the customers are on social media. Pick a maximum of 3 platforms, build your brand in the social media space by sharing educational and helpful content with the audience. Our strong recommendation is to consider “Instagram” as one of your social media platforms. Another powerful Social Media is “ WhatsApp”, the customers who have shared their mobile numbers have shown trust in you, and it’s a great opportunity to nurture it and get regular business and referrals from these customers. These customers are your marketing team who vouch for you to their friends/families regarding the awesome service/product you offer.
Use Email Marketing to Build Deeper Connections – Digital Marketing for Wellpreneurs
Email Marketing is one of the low-cost digital marketing options available in the digital world. Why email Marketing is important for Solopreneurs. To share an analogy, imagine you have a shop. The random visitors to your shop may come via social media, but your regular customers are those who have shared their emails with you. Like the saying goes, your network defines your net worth. A strong Email list is a goldmine for your business; with regular interaction, you can build deeper connections.
Run Targeted Ads for Growth – Digital Marketing for Wellpreneurs
Growth Marketing via social media ads is one of the experimented strategies. Based on the platform you are active on, assign a budget and run targeted ads to reach your targeted audience. A quick way to reach your audience is targeted ads, and you will get immediate results.
Conclusion -Digital Marketing for Wellpreneur
In this era of digital, without a digital marketing strategy, it will be difficult for a Wellpreneur to sustain the business. A Wellpreneur may get customers and run the business, but to attract new customers and build her brand, digital marketing is the gateway. If you are a Wellpreneur and want to discuss more on digital marketing for your business, reach out to us – info@lighttangent.com