Are you a solopreneur or small business owner managing your WordPress website? Want to understand who visits your site, what they do, and how to improve your online presence? Then, adding Google Analytics to your WordPress website is a must.
In this easy, step-by-step guide, you’ll learn how to set up Google Analytics on WordPress—even if you’re not tech-savvy.
🔍 Why You Need Google Analytics for Your WordPress Site
Google Analytics is a free website analytics tool from Google that helps you track:
- Where your visitors are coming from (Google Search, social media, direct traffic, etc.)
- Which pages do they visit most
- How long do they stay on your site
- Which devices do they use
With this data, you can make informed decisions to improve your site’s performance, marketing strategies, and user experience.
🚀 How to Set Up Google Analytics on WordPress (Easy Steps)
✅ Step 1: Create a Google Analytics Account
- Go to https://analytics.google.com
- Sign in with your Google account.
- Click “Start Measuring” to begin setup.
- Enter your Account Name (e.g., your business or website name).
- Click Next, then enter your Property Name (your site name).
- Set your time zone and currency, then click Next.
- Fill in your business details and click Create.
- Accept Google’s terms and conditions.
✅ Step 2: Get Your Google Analytics Measurement ID
- Choose Web as your platform.
- Enter your WordPress website URL and name the stream.
- Click Create Stream.
- You’ll receive a Measurement ID (e.g., G-XXXXXXXXXX). Copy this ID—you’ll need it in the next step.
✅ Step 3: Add Google Analytics to WordPress (2 Simple Methods)
There are two popular ways to install Google Analytics on a WordPress site:
🔌 Option A: Use Site Kit by Google (Recommended Plugin)
- Log in to your WordPress dashboard.
- Go to Plugins > Add New.
- Search for “Site Kit by Google.”
- Click Install Now, then Activate.
- Launch Site Kit and follow the on-screen setup.
- Connect your Google account and grant the required permissions.
- Site Kit will automatically link your website with your Google Analytics account.
✅ Why choose Site Kit? It’s an official plugin from Google, easy to use, and also integrates Google Search Console, PageSpeed Insights, and more.
🛠️ Option B: Manual Method Using Insert Headers and Footers Plugin
- Install and activate the Insert Headers and Footers plugin.
- In Google Analytics, go to your Web Stream Details and click View Tag Instructions.
- Copy the Global Site Tag (gtag.js) code.
- In your WordPress dashboard, go to Settings > Insert Headers and Footers.
- Paste the tracking code into the Header section.
- Click Save.
✅ Step 4: Test If Google Analytics Is Working
To confirm that your setup is complete:
- Go to your Google Analytics dashboard.
- Click on Realtime in the left-hand menu.
- Open your website in a new browser tab.
- If installed correctly, you’ll see your visit live in the Realtime report.
🎯 Top 3 Advantages of Using Google Analytics on WordPress
1. Understand Your Audience in Detail
See who’s visiting your site—including their location, device type, age group, and interests—to tailor your content and offers better.
2. Track and Improve Website Performance
Find out which pages get the most traffic, where users drop off, and how long they stay. Use this data to improve user experience and SEO.
3. Make Smarter Business and Marketing Decisions
Use real-time and historical data to decide where to invest—SEO, paid ads, or content marketing.
✅ Final Thoughts: Install Google Analytics on Your WordPress Site Today
If you’re a solopreneur or small business owner looking to grow your online presence, setting up Google Analytics is one of the most powerful free tools you can use.
With just a few steps, you’ll unlock valuable insights about your audience and your content’s performance.
So don’t wait—add Google Analytics to your WordPress website today and start making data-driven decisions!
