How to Create a Google Business Profile for Service Businesses

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Service businesses include plumbers, electricians, fitness trainers, cleaners, consultants, and other home-service professionals.

If you want local customers to find your services on Google Search and Google Maps, setting up your Google Business Profile (GBP) correctly is essential.

Before You Start: Understand These Two Important Aspects on Google Business Profile

Before jumping into the setup, it’s important to understand the fundamentals of Google Business Profile and the general creation process.

Key Google Business Profile Setup Tips for Service Businesses

1. Choose a Service-Based Category

Select a category that clearly represents the main service you offer. Your primary category strongly influences when and where your business appears in local search.

Examples:

  • Plumber
  • Digital Marketing Consultant
  • Fitness Trainer

2. Hide Your Address

If you do not serve customers at your physical location, hide your address. This is recommended for most service-area businesses.

3. Add Service Areas

Define the cities or regions you serve instead of displaying an address. Avoid adding too many service areas, as this can dilute relevance.

4. List Services Clearly

Add detailed services with clear descriptions. This helps Google understand your offerings and improves visibility for relevant searches.

5. Enable Messaging & Calls

Enable calls and messaging so customers can contact you directly from your profile. Service businesses benefit heavily from quick and easy communication.

Expert Tip – Google Business Profile for Service Businesses

A well-optimized service-area Google Business Profile helps your business rank for “near me” searches and city-based service queries, driving highly targeted local leads.

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