Service businesses include plumbers, electricians, fitness trainers, cleaners, consultants, and other home-service professionals. If you want local customers to find your services on Google Search and Google Maps, setting up your Google Business Profile (GBP) correctly is essential. Before You Start: Understand These Two Important Aspects on Google Business Profile Before jumping into the setup, … Read more
If you want your business to appear on Google Search and Google Maps exactly when customers are looking for you, creating a Google Business Profile (GBP) is the first and most important step in Local SEO. What Is Google Business Profile? In simple terms, Google Business Profile is your official business identity on Google. To … Read more
If you want your business to appear on Google Search and Google Maps when customers look for products or services near them, Google Business Profile (GBP) is no longer optional—it’s essential. This guide explains what Google Business Profile is, why it matters, its key features, who should use it, and the official eligibility guidelines every … Read more
This article explains what GEO is, how it relates to terms like AEO, LLM SEO, and AI SEO, why it matters for businesses, and how to track visibility in AI-generated answers. Search is changing faster than at any point in the last 20 years. People are no longer relying only on blue links and rankings. … Read more
Google 2025 Core Update: What Changed and What Websites Should Do Google has officially completed its 2025 Core Update, continuing its long-term effort to improve how search results are evaluated and ranked. Like all core updates, this update affected websites globally and led to noticeable ranking fluctuations across many industries. This article explains what Google … Read more
Types of SEO There is no single rulebook that defines the types of SEO, and you will often find different interpretations of how SEO is categorized. What matters most is understanding how SEO is practiced across different business needs and platforms. To make this easier, we have grouped SEO into five broad categories: Core SEO, … Read more