What is Google Business Profile?
Google Business Profile, aka GBP, is a feature provided by Google by which you can manage how your business shows up on Maps and Search at no charge. Whether you own a storefront business or provide services where your customers are, a verified Business Profile can help customers find you and build greater trust in your business.
How to update Google Business Profile for your business?
Professional and mobile-friendly website – A basic requirement is to have a professional and mobile-friendly website. This is a prerequisite for SEO, either General or Local.
Service pages (for each service offered) – Include individual service pages for each service offered.
Embedding Google Maps on your site – Extremely important to embed Google Maps so that your customers can reach you.
Location pages (if serving multiple areas) – Have a location page so that customers can reach out to you.
Choose the right category – Select the most relevant category
Update Social Profiles – Add up to five relevant social profiles for more visibility.
Business Hours – Set the right business hours of your operation.
Bonus Tip – Visuals and engagement boost your GBP. Upload photos regularly, along with frequent updates help build trust and boost your ranking.
