Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results. Local SEO is a broad strategy that involves optimizing a business’s online presence to appear in local search results across various search engines and directories to attract customers in their geographic area.
Local SEO for a Plumber is the go-to strategy, and Google Business Profile (GBP) is the foundation.
Here are 5 strategies to follow on Local SEO for Plumbers
Google Business Profile (GBP):
Create a Google Business Profile and update your business information. Ensure that the data is accurate and complete. Select the relevant categories and services that align with your offering. Regularly update posts and photos to signal that you are in business and active.
Local Citations:
If GBP is first, local citations are second as part of the Local SEO strategy. Identify local directories, forums, and groups that are popular across all platforms in your area and ensure that you have consistency of information pertaining to (Name, Address, Phone Number) across all platforms.
Google Reviews:
Request satisfied customers to leave reviews on your GBP. It’s a no-brainer that the majority of people online are looking at reviews before buying a product or availing a service, hence a positive review will attract new customers, and on the other hand, negative reviews will scare away customers.
Service Area Page
A Plumber is considered as a Service Area Business (SAB) as s/he does not have an office and serve customers at their location in a specific area. You have to create Service Area Pages (SAP) that helps your business to rank in SAB.
Hyper Relevant Local Content:
You know the local area, create blog posts, articles, or other content (YouTube shorts, YouTube Reels) that is specific to your local area. As the area of focus is limited to a specific area, creating hyper-relevant content will attract new customers. Create relevant case studies for your area; this will be a boost for your business. Focus on solving specific problems, as general blog posts without original insights carry little weight. Prioritize concrete problem solving, real experiences, original data, and clear differentiation from competitors.
For Example – If you are a plumber in the Tampa Bay Area, here are few blogs you can create.
Hard water build-up: Many Tampa Bay neighborhoods, especially Brandon and Clearwater, experience mineral-heavy water that clogs pipes. Aging infrastructure:
Older areas like Ybor City have cast-iron pipes that frequently corrode and leak.
Tools for Local SEO
Bright Local
Moz Local
Local Falcon
Local Viking
Whitespark
Yext Scout
Conclusion – Local SEO for Plumbers
Local SEO is crucial for a plumber to get more business and build their brand in the local area. Website is not required for a plumber is a myth, as you can create Service Area Pages and optimize your website for better traffic resulting in rise in sales.