SEO (Search Engine Optimization) is a process to get yourself noticed by search engines.
You have to know a bit about SEO to understand so that if you engage an SEO agency or an SEO freelancer, you know what they are doing. You do not have to get into details of SEO, but a high-level overview will be helpful as you are paying for these services.
Refer SEO Basics for Solopreneurs, which will give you a foundational understanding of how SEO works.
The Next Part to know is the types of SEO – Local SEO and General SEO.
Local SEO vs General SEO – Why Local SEO Is Essential for Plumbers
- General SEO helps anyone, anywhere, find your website or blog.
- Local SEO helps people near you find your business.
For plumbers who operate within a specific area, Local SEO is a no-brainer.
When someone needs a plumber, they usually search for things like:
“Plumber near me”
“Best plumber in [your area]”
“Emergency plumbing service”
They check Google Reviews and ratings and call the top result.
This is exactly what Local SEO helps you achieve.
Know more about Local SEO vs General SEO – click here
