What is SEO
SEO stands for Search Engine Optimization. SEO is a process of making your site visible to search engines. It’s like placing your store on the busiest street instead of a hidden alley. For example, if you’re a sleep coach and someone searches “how to sleep better,” SEO helps your website show up on the first page. This is done by using the right keywords, creating valuable content, and ensuring your site loads fast.
Benefits of SEO
- Build Authority
- Attracts Quality Traffic
- Cost-Effective Marketing
- Understand your audience better
Types of SEO
There are 3 types of SEO which are called as the “Core components of SEO”. They are (1) On-Page SEO (2) Off-Page SEO and (3) Technical SEO.
On-Page SEO
What is On-Page SEO
It’s all about optimizing the page so that the search engine understands its purpose and ranks it accordingly. It is about organizing the page so that it has the relevant details for a search engine visit.
Part of On-Page SEO –
Keyword Research –
Every Page on your website should have a focus keyword. Use the free tool provided by Google for Keyword research – Google Keyword Planner.
Optimized Title, Header, and Meta Description –
Include the Keyword in the Title of the page. Create a Header that gives an understanding to the reader that what you have covered on the page. Include a meta description, which is a summary of the page.
Internal Links –
Include internal links to enhance engagement with your visitors. If you see the link above, ‘Download a free On-Page SEO checklist for Solopreneurs,’ this is an example of an Internal Link.
Image Optimization –
Ensure that you compress the image before you upload it to your website; this will increase your website’s speed. Use alt text on images.
Off-Page SEO
Part of Off-Page SEO –
What is Off-Page SEO
Simply put, it is all the activities done outside the website. It is the effort to bring visitors to your website via other websites/social media/forums/customer reviews/PR/Directories, etc. It includes backlinks (getting a link from other prominent websites), Social Media Marketing (getting links from social media like Facebook, LinkedIn, Twitter), and Guest Blogging (getting links from other websites by posting blogs)
Backlinks –
Links from other authority websites to your website are called backlinks. As a Solopreneur, create a brand for yourself by providing quality content, tips, ideas, insightful thoughts, and hacks that will eventually build your authority. This will attract other websites to link to your website.
Social Media Marketing –
Facebook, LinkedIn, Twitter, and Reddit are the prominent Social Media Platforms; however, there are many other platforms for Social Media Marketing. YouTube is a great place to get traffic to your website. Social Media outreach is huge; this is a place to get your targeted customers easily. Select 2-3 social media platforms for your social media marketing.
Guest Posting –
Write a guest post on a related authority website and get a link to your website; this will boost your website traffic and visibility. For Example, You are a Wellpreneur, identify websites in the Wellpreneur space. Reach out to the identified Wellpreneur and ask if you want to write a guest post, which should have a link to your website.
Technical SEO
What is Technical SEO
According to backlinko.com, “Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings.”
Part of Technical SEO
HTTPS –
In simple words, HTTPS makes your website secure. If your website does not have HTTPS, many visitors won’t come to it as they feel it is unsafe.
Page Speed –
In this current world of Shorts and Reels, the focus time of visitors is shrinking. Page Speed is one of the key elements in technical SEO; if your visitors have to wait for your page to load, they will leave your website. Ensure that the Page Speed of the website is fast.
Mobile-Friendly website –
Considering the usage of mobile phones, it’s a no-brainer that your website should be Mobile-Friendly.
Web Architecture –
A simple and easy-to-navigate website makes it easy for visitors.
Sitemap-
A Sitemap is a file that has information about your website, including he web pages, so that a search engine can crawl the website.
Conclusion – SEO Fundamentals
SEO is more than just adding keywords — it’s about making your website easy to find, fast to load, and valuable to visitors. Whether it’s optimizing your pages (On-Page SEO), building your reputation through backlinks and social media (Off-Page SEO), or improving technical aspects like speed and security (Technical SEO), each part plays a crucial role in helping your site rank better. Remember, SEO is a long-term strategy — the more consistent you are, the stronger your online presence becomes. Start small, stay patient, and soon Google will start recommending you to your ideal audience.