Digital Marketing at LightTangent focuses on helping businesses turn online visibility into consistent leads. This category educates readers on how channels like email marketing, content marketing, and social media work together to support business goals—not in isolation, but as a system. The intent is to help business owners understand which digital marketing efforts actually drive inquiries, where budgets are often wasted, and how to prioritize strategies that deliver measurable ROI. By the end of these articles, readers should clearly know what to invest in, what to avoid, and when expert execution makes sense.
Digital marketing has become one of the most essential skills in today’s business world. Whether you’re a student, entrepreneur, solopreneur, or professional exploring a new career, understanding digital marketing helps you grow online visibility, drive leads, and compete in today’s digital-first economy. Why Digital Marketing Matters The way businesses reach customers has changed dramatically. Traditional … Read more
Clients who struggle with insomnia, sleep anxiety, or want support to improve their sleep habits often turn to the internet to find answers—and eventually, a certified sleep coach. Whether they are exhausted parents, high-performing professionals, or individuals frustrated with poor sleep, their first instinct is to search online for solutions. Today, people use multiple platforms—Google, … Read more
What is an UTM Tag? UTM stands for Urchin Tracking Module, which is a code that helps marketers to identify the source, medium, and campaign a website visit came from. A UTM code is added towards the end of an external link to determine the traffic source. They tell you where your traffic is coming … Read more
Digital marketing is the practice of promoting products, services, or brands through digital channels. Digital Marketing Tools play a key role in the digital marketing journey. Before we get into the tools, let’s understand What is Digital Marketing? Here is a list of Digital Marketing Tools Area Brief Description Commonly Used Tools 1. SEO (Search … Read more
In this blog post, we have created a list of questions and answers related to a career in digital marketing. Here we go – How do I start out my career in digital marketing as a fresher? A common question but a very important one when one is starting. Every expert was a beginner one … Read more
Digital Marketing is an umbrella term for any marketing that takes place in the digital space. The core is marketing, and the medium is digital. Digital Marketing has been around for a while, with the rise of Google, Facebook, Instagram, Reddit, YouTube, TikTok, Twitter ( now X), and many more digital platforms, which helped the … Read more