What is an UTM Tag? UTM stands for Urchin Tracking Module, which is a code that helps marketers to identify the source, medium, and campaign a website visit came from. A UTM code is added towards the end of an external link to determine the traffic source. They tell you where your traffic is coming … Read more
Digital marketing is the practice of promoting products, services, or brands through digital channels. Digital Marketing Tools play a key role in the digital marketing journey. Before we get into the tools, let’s understand What is Digital Marketing? Here is a list of Digital Marketing Tools Area Brief Description Commonly Used Tools 1. SEO (Search … Read more
In this blog post, we have created a list of questions and answers related to a career in digital marketing. Here we go – How do I start out my career in digital marketing as a fresher? A common question but a very important one when one is starting. Every expert was a beginner one … Read more
Digital Marketing is an umbrella term for any marketing that takes place in the digital space. The core is marketing, and the medium is digital. Digital Marketing has been around for a while, with the rise of Google, Facebook, Instagram, Reddit, YouTube, TikTok, Twitter ( now X), and many more digital platforms, which helped the … Read more
“If you try to market to everyone, you’re selling to no one.” – Seth Godin Creating a business persona for a solopreneur is not just a smart move—it’s a strategic necessity. As a one-person business owner, you wear multiple hats, and having clarity about who you are, what you offer, and whom you serve can … Read more
Digital marketing services for small businesses are no longer a luxury—they’re a necessity. Every business needs to be where its customers are. Your customers are online, and so you need to be there too. Digital marketing services help make your brand visible, and with the aid of digital tools, you can identify the right customers—locally … Read more